PESTEL ANALYSIS


PESTLE analysis factors are Political, Economic, Sociological, Technological, Legal and Environmental.  The PESTLE analysis examines each factor to assess what their impact or potential impact on the organisation.  In this way, they can prepare strategically for any changes that need to be made in the organisation or simply to have the awareness of the external market to give them a competitive edge over other firms in the industry.  

Examples of each PESTLE analysis factor are:
http://www.essaycoursework.com/modelanswer/business/help/pestle-analysis.php

For Food Waste project, we have analyzed PESTEL as following.

1. Political
      - Tax policy: high tax fee for Thai company doing business with unhygine products; including the recycle business
      - Government leadership: to persuade thai people become more aware of separating waste, the government must have strong action.
      - Government plan: currently Thai government has not had long term plan on properly sepearating wastes; consequently, it is quite difficult for the country to initiate the food composting

2. Economic
      - Home economic situation: most Thai household prefer to product food more than enough for each meal. This leads to the huge amount of wastes
      - Economic growth: the more growth in thai economic, the more restaurabts and street food have in Bangkok. In Bangkok, almost every road in Bangkok have restauranats and street foods. Each day the foods are over produced. No doubt this food finally becomes waste!

3. Social
      - Attitude & opinion: Thai people still see waste as non value and disgusting things; therefore, they do not care much where and how the wastes will be managed.
      - Education: there is no proper and correct information to educate Thai people on value of waste. To educate and inform them is one of the most key to change their attitude.
      - Quality of living: In bangkok it clearly see that the medium to high class of people live with the good environmental surroundings. On the opposite site the low income people their neighborhood is pretty low standard. For instance, the house is located next to the waste areas.

4. Technological
      - Alternative energy from waste: in thailand we have biogas made from waste composting; however, the scale is very small. Again, educating and informing the right information is necessary.
      - Landfill: Bangkok municipal still manages the waste by using landfill. Hence, if we still following this system, we need to find more land to handle future wastes.

5. Legal
      - Environmental regulation: even though Thailand has environmental regulation, the government has not rules them as they should do! Consequently, people still destroy and invade Thai natural resouces. For example; invading and firing forests, killing wild animals, throwing trashes along the road or to the river.
      - Trash collection system: most Thai households do not seperate the wastes properly. This give the difficult task for the government to separate them which it consumes lots of time to separate.

6. Environmental:
      - Climate: thailand has a very hot weather. It causes the fresh wastes rotten easily. The unproper waste management lead to cause of disease such as cholera. Also, the fresh food waste cause methane gas which lead to green effects.